John Roy Christensen
Founder & President
He is the founder & president of chrisad, the world’s oldest & largest dental marketing & advertising agency.
John graduated from the University of California, Davis in 1975 & attended Gonzaga Law School from 1977 to 1978. He graduated from Northwestern University’s Advertising Masters program with a specialized master’s degree in advertising management in 1980 & founded chrisad the same year. John was inducted into Northwestern’s prestigious Hall of Achievement in April 2004.
John lectures at dozens of dental schools & graduate business/marketing universities across the U.S. & in other nations, including Northwestern University, UCLA, UCSF, Hofstra University, the University of Alabama, the University of the Philippines, Baylor University & many more.
He has written 8 extensive & regularly upgraded books on various aspects of the dental practice growth management process, which are available to clients on chrisad’s website. John has also written over 1,000 short articles & white papers on the marketing-stimulated dental practice growth process.
Over chrisad’s 40+ years, John Christensen has directed dozens of extensive market research exercises into the mindset, awareness & thought process of the dental consumer. He oversees the world’s largest database of dental patients’ marketing-related behavior, with trend & variable analysis from over 2,000 dental offices in the U.S. & around the world.