John R. Christensen ~ chrisad Founder & President

John R. Christensen


Founder & President

John Roy Christensen is the founder & president of chrisad, the world’s oldest & largest dental marketing & advertising agency.

John Christensen graduated from the University of California, Davis in 1975 & attended Gonzaga Law School from 1977-1978. He graduated from Northwestern University’s Advertising Masters program with a specialized master’s degree in advertising management in 1980 & founded chrisad the same year. John was inducted into Northwestern’s prestigious Hall of Achievement in April 2004.

Chrisad is now the largest & oldest dental-only or dental-related marketing organization in the world, with 1,500 clients in 8 nations. Propelled by chrisad’s integrated marketing approaches, combined client sales grew by approximately $400 million in 2015 to approximately $3.9 billion total. Chrisad as a company has grown every quarter since its inception in 1980.

John lectures at dozens of dental schools & graduate business/marketing universities across the U.S. & in other nations, including Northwestern University, UCLA, UCSF, Hofstra University, the University of Alabama, the University of the Philippines, Baylor University & many more.

John has written 8 extensive & regularly upgraded books on various aspects of the dental practice growth management process, which are available to clients on chrisad’s website. John has also written over 1,000 short articles & white papers on the marketing-stimulated dental practice growth process.

Over chrisad’s 36 years, John Christensen has directed dozens of extensive market research exercises into the mindset, awareness & thought process of the dental consumer. He oversees the world’s largest database of dental patients’ marketing-related behavior, with trend & variable analysis from over 2,000 dental offices in the U.S. & around the world.

John has served as an expert (& non-expert) witness in numerous legal cases, most notably on behalf of the Federal Trade Commission’s action against the California State Dental Association in the early 1990s.

In addition to his pioneering work with chrisad, John Christensen is co-founder of the CS Foundation, a non-profit he started with graduate school classmate Shekar Swamy. The CS Foundation builds health centers & hospitals in impoverished areas of south India.

John has 5 children ranging in age from 2 years to 30. He is an avid (or rabid?) traveler, hiker, skier & photographer.

No one in the world has visited more dental offices, over as many years, in more nations, states & provinces than John. Over the past three decades, John’s in-market experience has taken him 5.8 million miles by plane & half a million by car.

John represents all 50 US States, Canada, Ireland & the United Kingdom.

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