Our dental email marketing campaigns, or e-blasts, are emails specially designed to go out to your current patient list, ensuring higher patient retention. Every e-blast that goes out to your patients will be a reminder to come back into your office & the excellent care they receive there, keeping you & your practice on the path to higher growth.
Dental email marketing can be an exceptionally powerful complement to a regular & consistent integrated marketing & branding campaign. As seasonal marketing tools or to sell a particular product, you will be hard-pressed to find alternatives to e-blasts that have as much value with such minimal costs.
Chrisad dental email marketing campaigns reinforce the synergistic brand image conveyed on dental marketing mailers, print advertisements, in-office experiences & all other dental consumer touchpoints while also promoting a specific special or product for current & potential new patients.
This synergy is accomplished through the consistent usage of images, headlines, color & verbiage among all the marketing pieces to which your dental consumer is exposed. This synergy will help establish your brand in the local dental consumer’s top-of-mind awareness & will significantly enhance the possibility that they will choose your dental practice when they decide to make an appointment to see the dentist.
The major advantage of dental email marketing campaigns as an addition to traditional & consistent marketing is that it allows for specialized campaigns that are seasonal & timely, & these campaigns expand upon the strong branding that your practice has already achieved. Many dentists have enjoyed high response rates with direct actions through e-blasts or indirect action as a result of an e-blast’s influence on the consumer’s decision-making process.
Some of the more popular & effective dental email marketing campaigns, or e-blasts, we do for our clients are:
- Back-to-School Hygiene
- End-of-Year Insurance Benefits Expiring
- Product Specials (Fastbraces®, Zoom!® Teeth Whitening, etc.)
- Tax Return Season
- Valentine’s Day (Teeth Whitening)
- Friends & Family Referral Programs
- And many, many more…
E-blasts are just one more way that chrisad helps our clients reach all possible consumer touchpoints while maintaining consistent messaging & synergy through all components so as to achieve the desired resulting practice growth.