Dental Market Research Leads to Proven Results

The only thing predictable about business is that it will change. The same is true of the dental industry—it is a dynamic, ever-changing landscape. Therefore, in marketing, what worked yesterday will not work today & what works today will not work tomorrow.

what worked yesterday will not work today & what works today will not work tomorrow

For nearly four decades, chrisad has witnessed changes in the dental market & guided our clients’ practices to become some of the most successful in the nations we serve. Based on the latest research developed at Northwestern University, we have compiled an unparalleled body of dental patient research & trend data.

we have compiled an unparalleled body of dental patient research & trend data

We conduct annual external dental market research in the form of focus groups to find out what’s the most important to the dental consumer & hone in on marketplace sensitivities & trigger points. Our internal dental market research involves analysis of the data we’ve collected from our thousands of clients to identify how dental staff behavior affects such growth measurements as new patient rates, treatment acceptance & overall production.

This research & analysis forms the foundation of our strategic recommendations & is continuously tested & confirmed to give our clients a unique advantage in their respective markets. Dental practices that keep doing the “same old thing” & are unwilling to evolve with the market will be left behind.

We know what works in the dental market today & we’ll know what works in the future to keep you on track to reach your goals.